We had lines, we had (betting) stations, we set up queuing … and people just kept coming and coming.” “In fact, of all of (L’Auberge’s) properties in Louisiana, we were the leaders-and by far. “It absolutely exceeded our expectations here in Baton Rouge when we first opened,” says L’Auberge Baton Rouge vice president of casino operations Kerry Fontenot, who also oversees the sportsbook. With a 22-foot-by-12-foot jumbotron, a Southern-style food menu and a number of ways to place bets, the space capitalizes on Baton Rouge’s fandom. Its $6.7 million Barstool Sportsbook opened just in time for LSU’s homecoming in October 2022. Nearby, the Belle of Baton Rouge will add a sportsbook in its $100 million renovation that’s slated to debut in 2024.īut L’Auberge Casino & Hotel Baton Rouge has made arguably the biggest splash thus far. Hollywood Casino launched a temporary DraftKings Sportsbook in March 2022, and will reveal its new permanent sportsbook as part of its 38,000-square-foot expansion this month. One avenue has been through Baton Rouge’s growing number of sportsbooks.

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